Marketing Scales Handbook: A Compilation of Multi-Item Measures (v. 1)

Marketing

by: II Gordon C. Bruner · Paul J. Hensel

Hardcover

ISBN: 978-0-87757-226-8

ISBN-10: 0-87757-226-7

South-Western Educational Pub · 1992
See also (possibly by other authors):
2006HardcoverMarketing Scales Handbook: A Compilation of Multi-item Measures
1992HardcoverMarketing Scales Handbook: A Compilation of Multi-Item Measures