South-Western College Publications · Texere
| title | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|
| Marketing Scales Handbook: A Compilation of Multi-Item Measures | 978-0-87757-226-8 | 1992 | II Gordon C. Bruner |
| Marketing Scales Handbook, Volume III: A Compilation of Multi-Item Measures | 978-0-87757-290-9 | 2001 | II, Gordon C. Bruner · Karen E. James |
| Marketing Scales Handbook, Volume IV | 978-0-324-31235-5 | 2005 | |
| Marketing Scales Handbook, Volume IV: Consumer Behavior | 978-1-58799-205-6 | 2005 | II Gordon C. Bruner · Karen E. James |
| Marketing Scales IV: Organizational Behavior | 978-0-324-31236-2 | 2008 | II, Gordon C. Bruner · Karen E. James |
J. H. · "P. H." · P.J. · Paul Hensel · Paul J.