Persuasive Imagery: A Consumer Response Perspective (Advertising and Consumer Psychology)

Advertising

by: Linda M. Scott · Rajeev Batra

Hardcover

ISBN: 978-0-8058-4202-9

ISBN-10: 0-8058-4202-0

Routledge · 2003

See also:
2015PaperbackPersuasive Imagery: A Consumer Response Perspective