How Cool Brands Stay Hot: Branding to Generation Y

Branding

by: Joeri Van Den Bergh · Mattias Behrer

Hardcover

ISBN: 978-0-7494-7600-7

ISBN-10: 0-7494-7600-1

Kogan Page · 2015

See also:
2013PaperbackHow Cool Brands Stay Hot: Branding to Generation Y
2011HardcoverHow Cool Brands Stay Hot: Branding to Generation Y