How Cool Brands Stay Hot: Branding to Generation Y

Branding

by: Joeri Van Den Bergh · Mattias Behrer

Paperback

ISBN: 978-0-7494-6804-0

ISBN-10: 0-7494-6804-1

Kogan Page · 2013

See also:
2015HardcoverHow Cool Brands Stay Hot: Branding to Generation Y
2011HardcoverHow Cool Brands Stay Hot: Branding to Generation Y