How Cool Brands Stay Hot: Branding to Generation Y

Branding

by: Joeri Van Den Bergh · Mattias Behrer

Hardcover

ISBN: 978-0-7494-6250-5

ISBN-10: 0-7494-6250-7

Kogan Page · 2011

See also:
2015HardcoverHow Cool Brands Stay Hot: Branding to Generation Y
2013PaperbackHow Cool Brands Stay Hot: Branding to Generation Y