The 4 A's of Marketing: Creating Value for Customer, Company and Society

Customer

by: Jagdish Sheth · Rajendra Sisodia

Hardcover

ISBN: 978-0-415-89834-8

ISBN-10: 0-415-89834-X

Routledge · 2012

See also:
2012PaperbackThe 4 A's of Marketing: Creating Value for Customer, Company and Society