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by: Jagdish Sheth · Rajendra SisodiaHardcover details (UK). details (USA). details (Germany). details (Canada). ISBN: 978-0-415-89834-8 ISBN-10: 0-415-89834-X Routledge · 2012 |
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2012 | Paperback | The 4 A's of Marketing: Creating Value for Customer, Company and Society |