The 4 A's of Marketing: Creating Value for Customer, Company and Society

Customer

by: Jagdish Sheth · Rajendra Sisodia

Paperback

ISBN: 978-0-415-89835-5

ISBN-10: 0-415-89835-8

Routledge · 2012

See also:
2012HardcoverThe 4 A's of Marketing: Creating Value for Customer, Company and Society