The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Interpretive Marketing Research)

Interpretive

by: Cynthia Huffman · David Glen Mick · S. Ratneshwar

Paperback

ISBN: 978-0-415-31617-0

ISBN-10: 0-415-31617-0

Routledge · 2003

See also:
2000HardcoverThe Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Interpretive Marketing Research)