The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Interpretive Marketing Research)

Contemporary

by: Cynthia Huffman · David Glen Mick · S. Ratneshwar

Hardcover

ISBN: 978-0-415-22095-8

ISBN-10: 0-415-22095-5

Routledge · 2000

See also:
2003PaperbackThe Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Interpretive Marketing Research)