Advertising and Integrated Brand Promotion

Integrated

by Chris T. Allen & Richard J. Semenik Thomas C. O'guinn

Hardcover

ISBN: 978-0-324-56940-7

ISBN-10: 0-324-56940-8

South-Western Cengage Learning · 2009

See also (possibly by other authors):
2018PaperbackAdvertising and Integrated Brand Promotion
2011HardcoverAdvertising and Integrated Brand Promotion
2008HardcoverAdvertising and Integrated Brand Promotion
2007PaperbackAdvertising And Integrated Brand Promotion
2005HardcoverAdvertising and Integrated Brand Promotion
2002HardcoverAdvertising and Integrated Brand Promotion