Winning At New Products: Accelerating The Process From Idea To Launch, Second Edition
by
Robert G. Cooper
Paperback
details (
USA
).
ISBN: 978-0-201-56381-8
ISBN-10: 0-201-56381-9
Basic Books
· 1993
See also:
2001
Paperback
Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition