Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
by
Robert G. Cooper
Paperback
details (
USA
).
ISBN: 978-0-7382-0463-5
ISBN-10: 0-7382-0463-3
Basic Books
· 2001
See also:
1993
Paperback
Winning At New Products: Accelerating The Process From Idea To Launch, Second Edition