Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition

Products

by Robert G. Cooper

Paperback

ISBN: 978-0-7382-0463-5

ISBN-10: 0-7382-0463-3

Basic Books · 2001

See also:
1993PaperbackWinning At New Products: Accelerating The Process From Idea To Launch, Second Edition