IMC Plan Pro Handbook for Integrated Advertising, Promotion and Marketing Communications
by:
Kenneth E. Clow
·
Donald E. Baack
Paperback
details (
USA
).
ISBN: 978-0-13-715416-6
ISBN-10: 0-13-715416-X
Prentice Hall
· 2008
See also:
2011
Paperback
IMC Plan Pro Handbook for Integrated Advertising, Promotion and Marketing Communications