IMC Plan Pro Handbook for Integrated Advertising, Promotion and Marketing Communications

Advertising

by: Kenneth E. Clow · Donald E. Baack

Paperback

ISBN: 978-0-13-715416-6

ISBN-10: 0-13-715416-X

Prentice Hall · 2008

See also:
2011PaperbackIMC Plan Pro Handbook for Integrated Advertising, Promotion and Marketing Communications