IMC Plan Pro Handbook for Integrated Advertising, Promotion and Marketing Communications

by: Kenneth E. Clow · Donald E. Baack

Paperback

ISBN: 978-0-13-253902-9

ISBN-10: 0-13-253902-0

Prentice Hall · 2011

See also:
2008PaperbackIMC Plan Pro Handbook for Integrated Advertising, Promotion and Marketing Communications