Market-Based Management: Strategies for Growing Customer Value and Profitability (2nd Edition)

Management

by Roger J. Best

Paperback

ISBN: 978-0-13-014546-8

ISBN-10: 0-13-014546-7

Prentice Hall · 1999
See also:
2004TaschenbuchMarket-Based Management: International Edition: Strategies for Growing Customer Value and Profitability
1996PaperbackMarket-Based Management: Strategies for Growing Customer Value and Profitability