Market-Based Management: Strategies for Growing Customer Value and Profitability

Management

by Roger J. Best

Paperback

ISBN: 978-0-13-106485-0

ISBN-10: 0-13-106485-1

Prentice Hall College Div · 1996

See also:
2004TaschenbuchMarket-Based Management: International Edition: Strategies for Growing Customer Value and Profitability