Consumer Behavior: Building Marketing Strategy, 12th Edition

Marketing

by: Delbert Hawkins · David Mothersbaugh

Hardcover

ISBN: 978-0-07-764555-7

ISBN-10: 0-07-764555-3

McGraw-Hill Education · 2012

See also:
2015HardcoverConsumer Behavior: Building Marketing Strategy
2010PaperbackConsumer Behavior: Building Marketing Strategy, 11th Edition (International Edition)
2009HardcoverConsumer Behavior: Building Marketing Strategy