Advertising and Promotion: An Integrated Marketing Communications Perspective
by:
George Belch
·
Michael Belch
Hardcover
details (
USA
).
ISBN: 978-0-07-338109-1
ISBN-10: 0-07-338109-8
McGraw-Hill/Irwin
· 2008
See also:
2014
Hardcover
Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition
2014
Hardcover
Advertising and Promotion: An Integrated Marketing Communications Perspective
2011
Hardcover
Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition
2008
Taschenbuch
Advertising and Promotion: An Integrated Marketing Communications Perspective
1950
Hardcover
Advertising & Promotion
