Advertising & Promotion

Promotion

by: George E. Belch · Michael A. Belch · Michael A. Guolla

Hardcover

ISBN: 978-0-07-093985-1

ISBN-10: 0-07-093985-3

McGraw-Hill Ryerson Higher Education · 2005
See also:
2012Loose LeafAdvertising and Promotion
2007PaperbackAdvertising and Promotion (An inergrated marketing communications perspective)
2003HardcoverAdvertising and Promotion