Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition

Advertising

by: George E. Belch · Michael A. Belch

Hardcover

ISBN: 978-0-07-340486-8

ISBN-10: 0-07-340486-1

McGraw-Hill Education · 2011

See also:
2012PaperbackAdvertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition,