by William F. Arens
Hardcover
ISBN: 978-0-07-253772-7
ISBN-10: 0-07-253772-8
McGraw-Hill/Irwin · 2003
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by William F. ArensHardcover
ISBN: 978-0-07-253772-7 ISBN-10: 0-07-253772-8 McGraw-Hill/Irwin · 2003 |
| See also: | ||
| 2005 | Hardcover | Contemporary Advertising (MCGRAW-HILL/IRWIN SERIES IN MARKETING) |
| 2003 | Paperback | Contemporary Advertising (McGraw-Hill/Irwin Series in Marketing) |