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by William F. ArensPaperback
ISBN: 978-0-07-121425-4 ISBN-10: 0-07-121425-9 Irwin Professional Pub · 2003 |
| See also: | ||
| 2005 | Hardcover | Contemporary Advertising (MCGRAW-HILL/IRWIN SERIES IN MARKETING) |
| 2003 | Hardcover | Contemporary Advertising (McGraw-Hill/Irwin Series in Marketing) |