Essentials of Marketing: A Global-managerial Approach

managerial

by: William D. · McCarthy, E. Jerome Perreault

Paperback

ISBN: 978-0-07-116976-9

ISBN-10: 0-07-116976-8

Irwin Professional Pub · 2000

See also (possibly by other authors):
2002PaperbackEssentials of Marketing: A Global Managerial Approach
2000HardcoverEssentials of Marketing: A Global-Managerial Approach
1999HardcoverEssentials of Marketing: A Global-Managerial Approach
1998HardcoverEssentials of Marketing: A Global-Managerial Approach
1996PaperbackEssentials of Marketing: A Global Managerial Approach