Essentials of Marketing: A Global Managerial Approach

by E. Jerome McCarthy

Paperback

ISBN: 978-0-07-114637-1

ISBN-10: 0-07-114637-7

McGraw-Hill Education (ISE Editions) · 1996

See also:
2000HardcoverEssentials of Marketing: A Global-Managerial Approach
1999HardcoverEssentials of Marketing: A Global-Managerial Approach