Essentials of Marketing: A Global-Managerial Approach

Essentials

by: William D. Perreault · E. Jerome McCarthy

Hardcover

ISBN: 978-0-07-236888-8

ISBN-10: 0-07-236888-8

Richard d Irwin · 1999

See also:
2002PaperbackEssentials of Marketing: A Global Managerial Approach
2000HardcoverEssentials of Marketing: A Global-Managerial Approach
1998HardcoverEssentials of Marketing: A Global-Managerial Approach
1996PaperbackEssentials of Marketing: A Global Managerial Approach