Essentials of Services Marketing (The Dryden Press series in marketing)

Marketing

by: K. Douglas Hoffman · John E.G. Bateson · John Bateson

Hardcover

ISBN: 978-0-03-015217-7

ISBN-10: 0-03-015217-8

Dryden Pr · 1997

See also (possibly by other authors):
2017PaperbackEssentials of Services Marketing
2012PaperbackEssentials of Services Marketing (2nd Edition)
2008PaperbackEssentials of Services Marketing