William O. Bearden / Thomas N. Ingram /

title	ISBN-13 (ISBN-10)	year of publication
Marketing Principles & Perspectives.	978-O-O7-248824-1 (O-O7-248824-7)	2001

B. T. · O T · W. B · W. T. · William B. · William Bearden · William O. Bearden · William T

William O. Bearden / Thomas N. Ingram / Raymond W. LaForge