| 
by William O. Bearden / Thomas N. Ingram /Paperback 
 
 ISBN: 978-0-07-248824-1 ISBN-10: 0-07-248824-7 McGraw Hill · 2001  | 
| See also (possibly by other authors): | ||
| 2007 | Paperback | Marketing Principles & Perspectives | 
| 1999 | Paperback | Marketing: Principles & Perspectives | 
| 1998 | Paperback | Marketing: Principles & Perspectives |