| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Cases in Strategic Marketing Management: An Integrated Approach | 978-0-02-379424-7 (0-02-379424-0) | 1997 | |
| Direct Marketing: An Integrated Approach | 978-0-07-561743-3 (0-07-561743-9) | 1997 | William J. McDonald |
J.D. · J. P. · Ph.D. · W.J. · W.P. · William D. · William J. · William P.