Direct Marketing: An Integrated Approach (MCGRAW HILL/IRWIN SERIES IN MARKETING)
by:
William J., Ph.D. McDonald
·
William J. McDonald
Hardcover
details (
USA
).
ISBN: 978-0-07-561743-3
ISBN-10: 0-07-561743-9
Richard d Irwin
· 1997
See also (possibly by other authors):
1998
Paperback
Direct Marketing: An Integrated Approach