Direct Marketing: An Integrated Approach (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Marketing

by: William J., Ph.D. McDonald · William J. McDonald

Hardcover

ISBN: 978-0-07-561743-3

ISBN-10: 0-07-561743-9

Richard d Irwin · 1997

See also (possibly by other authors):
1998PaperbackDirect Marketing: An Integrated Approach