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William J. Cusick
title
ISBN-13
(ISBN-10)
year of publication
All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back
978-O-8144-1421-7
(O-8144-1421-4)
2009
J C
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W.C.
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W.J.
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William C.
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William J.
William J., D.V.M., with Randolph, Elizabeth