Vijay Vishwanath

V V · Viswa Viswanathan

titleISBN-13
(ISBN-10)
year of publica-
tion
other author(s)
Harvard Business Review on Brand Management978-1-57851-144-O
(1-57851-144-5)
1999Erich Joachimsthaler · David A. Aaker · John Quelch · David Kenny · Mark Jonathan

Vijay Vittal