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Vijay Vishwanath
V V
·
Viswa Viswanathan
title
ISBN-13
(ISBN-10)
year of publica-
tion
other author(s)
Harvard Business Review on Brand Management
978-1-57851-144-O
(1-57851-144-5)
1999
Erich Joachimsthaler · David A. Aaker · John Quelch · David Kenny · Mark Jonathan
Vijay Vittal