title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
---|---|---|---|
Customer Lifetime Value | 978-0-7890-3436-6 (0-7890-3436-0) | 2006 | David Bejou · Lerzan Aksoy |
Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits | 978-1-138-13943-5 (1-138-13943-2) | 2016 | David Bejou · Lerzan Aksoy |