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by: David Bejou · Timothy L. Keningham · Lerzan AksoyHardcover details (UK). details (USA). details (Germany). details (Canada). ISBN: 978-1-138-13943-5 ISBN-10: 1-138-13943-2 Routledge · 2016 |
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2006 | Hardcover | Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits |