Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

Reshaping

by: David Bejou · Timothy L. Keningham · Lerzan Aksoy

Hardcover

ISBN: 978-1-138-13943-5

ISBN-10: 1-138-13943-2

Routledge · 2016

See also:
2006HardcoverCustomer Lifetime Value: Reshaping the Way We Manage to Maximize Profits