| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| HBR's 10 Must Reads on Strategic Marketing | 978-1-4221-8988-7 (1-4221-8988-0) | 2013 | Clayton M. Christensen · Philip Kotler · Fred Reichheld |
| Marketing Myopia | 978-1-4221-2601-1 (1-4221-2601-3) | 2008 | |