Harvard Business Review Press · Scribners
title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
---|---|---|---|
Marketing Moves: A New Approach to Profits, Growth, and Renewal | 978-1-57851-600-1 (1-57851-600-5) | 2001 | Philip Kotler · Dipak C. Jain |
The Marketing of Nations: A Strategic Approach to Building National Wealth | 978-0-684-83488-7 (0-684-83488-X) | 1997 | Philip Kotler · Somkid Jatusripitak |