| title | media type | ISBN-13 | year of publication |
|---|
| A General Theory Of Competition: Resources, Competences, Productivity, Economic Growth | Hardcover | 978-0-7619-1728-1 | 1999 |
| A General Theory of Competition: Resources, Competences, Productivity, Economic Growth | Paperback | 978-0-7619-1729-8 | 1999 |
| Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity | Hardcover | 978-0-7656-0931-1 | 2003 |
| Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity | Paperback | 978-0-7656-0932-8 | 2003 |
| Foundations of Marketing Theory: Toward a General Theory of Marketing | Hardcover | 978-0-7656-0929-8 | 2002 |
| Foundations of Marketing Theory: Toward a General Theory of Marketing | Paperback | 978-0-7656-0930-4 | 2002 |
| Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory | Hardcover | 978-0-7656-2363-8 | 2010 |
| Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science | " | 978-0-538-81221-4 | 1990 |