Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory

by Shelby D. Hunt Hardcover details (USA). (see also: eBook (Kindle)) details (UK). (see also: eBook (Kindle)) details (Germany). (see also: Kindle Ausgabe) details (Canada). (see also: eBook (Kindle)) ISBN: 978-0-7656-2363-8 ISBN-10: 0-7656-2363-3 Routledge · 2010