Allyn and Bacon · Holt McDougal
| title | ISBN-13 (ISBN-10) | year of publication |
|---|---|---|
| Social Marketing: Promoting the Causes of Public and Nonprofit Agencies | 978-0-205-12084-0 (0-205-12084-9) | 1990 |
| The marketing of ideas and social issues | 978-0-03-059277-5 (0-03-059277-1) | 1981 |