title | ISBN-13 | year of publica- tion | other author(s) | |
---|---|---|---|---|
Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation | 978-0-470-97631-9 | 2011 | Patrick Barwise | |
Beyond Traditional Marketing: Innovations in Marketing Practice | 978-0-470-01146-1 | 2005 | Kamran Kashani · Jean-Pierre Jeannet · Jacques Horovitz · Adrian Ryans · Dominique Turpin · John Walsh | |
Simply Better: Dem Wettbewerb die entscheidende Nasenlänge voraus | 978-3-593-37807-7 | 2005 | Patrick Barwise · Seán Meehan | |
Simply Better: Winning and Keeping Customers by Delivering What Matters Most | 978-0-87584-398-8 | 2004 | Patrick Barwise |
S M · Sammy Maine · Sean Mahoney · Sean Mann · Sean Meyn · Sean Ross Meehan · Shane Mooney · Shanna Mahin · Shaun Mahoney · Shaun Mooney · Shawn Mahoney · Shawn Moon · Shona Main · Sian Mooney · Sneha Mohan · Soyeon Moon
Campus Verlag · Harvard Business Review Press · Wiley