R.R. · Roland Rast · Roland Recht · Roland T. Rust
| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) | |
|---|---|---|---|---|
| Do you really want it that much? - ... more!: Volker Eichelmann, Jonathan Faiers, Roland Rust | 978-3-930043-13-2 (3-930043-13-0) | 1999 | Volker Eichelmann · Jonathan Faiers · Winfried Pauleit · Andreas Spiegl · Antonia Ulrich | |
| Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy | 978-0-684-86466-2 (0-684-86466-5) | 2000 | Valarie Zeithaml · Katherine Lemon | |
| Service Quality: New Directions in Theory and Practice | 978-0-8039-4920-1 (0-8039-4920-0) | 1993 | Richard L. Oliver |
SAGE Publications, Inc · Scribners · Ursula-Blickle-Stiftung