| title | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|
| Customer Equity Management | 978-0-13-141929-2 | 2004 | Katherine N. Lemon · DAS NARAYANDAS |
| Customer Equity Management with Software | 978-0-13-153560-2 | 2004 | Katherine N. Lemon · Das Narayandas |
| Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy | 978-0-684-86466-2 | 2000 | Katherine N. Lemon · Valarie A. Zeithaml |
| Handbook of Service Marketing Research | 978-1-78347-201-7 | 2015 | Ming-Hui Huang |
| Service Quality: New Directions in Theory and Practice | 978-0-8039-4920-1 | 1993 | Richard L. Oliver |
R.R. · R. T. · Roland Rust · T. R. · T Rust
Edward Elgar Publishing Ltd · Prentice Hall · SAGE Publications, Inc · Scribners