Holt McDougal · SAGE Publications
| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Handbook of Marketing | 978-0-7619-5682-2 (0-7619-5682-4) | 2002 | Barton Weitz |
| Readings in Strategic Marketing: Analysis, Planning, and Implementation | 978-0-03-020864-5 (0-03-020864-5) | 1988 | Bart A. Weitz |