| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) | |
|---|---|---|---|---|
| Die Marketing-Revolution: Vom Wunschdenken zur Rentabilität | 978-3-593-34815-5 (3-593-34815-2) | 1993 | Kevin J. Clancy | |
| Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing | 978-0-07-011124-0 (0-07-011124-3) | 1993 | " | |
| Simulated Test Marketing: Technology for Launching Successful New Products | 978-0-02-905505-2 (0-02-905505-9) | 1994 | Kevin J. Clancy · Marianne Mcgarry Wolf |
R. S. · R. Shulman · Robert S. · Robert. S. Schulman · Robert Shulman · S S · S. Shulman
Campus Verlag · Macmillan · McGraw-Hill