Rita Gunther McGrath

G.M. · R. M. · Rita McGrath

titleISBN-13year of publica-
tion
other author(s)
Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity978-1-59139-685-72009Ian C. Macmillan
HBR's 10 Must Reads on Business Model Innovation978-1-63369-687-72019Harvard Business Review · Clayton M. Christensen · Mark W. Johnson · Steve Blank
Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth978-1-59139-123-42005Ian C. Macmillan
The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business978-1-4221-7281-02013
The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty978-0-87584-834-12000Ian MacMillan

Ritch Gaiti