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Randolph Trappey
title
ISBN-13
(ISBN-10)
year of publica-
tion
other author(s)
Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes
978-1-4O39-4641-6
(1-4O39-4641-8)
2005
A. Woodside
R. T.
·
R. Trappey
·
Randolph J. Trappey
Randolph Trumbach