Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes
by:
Randolph J. Trappey
·
A. Woodside
Hardcover
details (
USA
).
ISBN: 978-1-4039-4641-6
ISBN-10: 1-4039-4641-8
Palgrave Macmillan
· 2004
See also:
2004
Paperback
Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes