Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes

Processes

by: Randolph J. Trappey · A. Woodside

Hardcover

ISBN: 978-1-4039-4641-6

ISBN-10: 1-4039-4641-8

Palgrave Macmillan · 2004

See also:
2004PaperbackBrand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes