| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research | 978-1-4129-8O18-O (1-4129-8O18-6) | 2010 | Dr. William O. Bearden · Dr. Richard G. Netemeyer |
K. H. · K L · Kelly L. Haws · L -H · "P. H." · P.K. · P. Kelly