M M · M. McDonald · Malcolm McDonald · P.M.
| title | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|
| Creating a Company for Customers: How to build and lead a market driven organisation | 978-0-273-64249-7 | 2000 | Prof Martin Christopher · Dr Simon Knox · Prof Adrian Payne |
| e-Marketing: Improving Marketing Effectiveness in A Digital World | 978-0-273-64427-9 | 1999 | Dr Hugh Wilson |
| FT MB: Profiting from eCRM/Optimising eBrand Profitability | 978-0-273-66115-3 | 2002 | Dr Hugh Wilson · Dr Elizabeth Daniel · John Ward · Frances Sutherland · Kris Wadia |
| Key Account Management: Building On Supplier and Buyer Perspectives | 978-0-273-64426-2 | 1999 | Dr Diana Woodburn |
| Marketing Strategy in the Digital Age: Exploiting e-commerce in your business | 978-0-273-65479-7 | 2001 | Dr Elizabeth Daniel · Dr Hugh Wilson · John Ward |